Background

incognito is a well established UK brand that sells natural insect repellent. They sell their products in Boots, other high-street shops and on Amazon. Their flagship product is their repellent spray. incognito enlisted my support to help them create new ecommerce content.

• Lifestyle photography for entire product range
• 3D rendering for hero products
• Content creation for entire product range

Process

1. Client consultation - First stage of the process involved a consultation video call, to discus incognitos objectives, overall execution, operating workflows, timelines and aligning on branding requirements. Off the back of this call brand guideline documentation was sent over, detailed brief confirmed, art direction clarified and expected outcomes established.
2. Campaign plan - Timelines and workflows were established. A briefing document was sent to incognito and then fine tuned. This document was crucial to ensure that both myself and the client were aligned on the project before work commenced. It included details on location, models, product arrangement, lighting and mood boards. I established a wireframe for the content first. This allowed me to easily pinpoint to the client where the various photography and 3D assets would be used.
3. Execution -  Copy for the content was established with the client. Photography and 3D rendering was executed simultaneously. Final stage involved collating the wireframes, photography and 3D rendering into final export-ready content. Meticulous quality control checks and feedback sessions were carried out over video calls and using Figma.  

‍

Results

The deliverables to the client included lifestyle photography assets to be used throughout all channels, dynamic 3D renders of the hero products, and ecommerce content creation for the entire incognito product range. The range included a total of 14 product variations.
‍