Background
Qomfor is an established brand that sells home heating products. They were launching a range of new products on Amazon and enlisted my support to create all the content needed for them to succeed with their new products. The launch included cordless electric heated cushions in three different colour variations and XXL hot water bottles in 6 different materials.
Process
I carried out both lifestyle and studio photoshoots for all products. Additionally I captured video content for Qomfors new heated cushions. A brief was created in partnership with Qomfor's team, allowing myself and the client to be completely aligned on the expectations and outcomes of the shoot. This detailed brief included information on the aesthetic we were aiming for, model selection, shoot location and copy. Additionally SCAMPs illustrating the photoshoot and wireframes of the content were used prior to the shoot to allow all stakeholder to more easily visualise what the final creative output would look like.
Output
You can see below some of the content that was produced for Qomfor.
- Lifestyle photography
- Studio photography
- Video content
- Amazon imagery and premium A+ content
All content that I produced for OxiPro followed a rigorous AB testing process. This allowed me to gain valuable consumer insight and create content that massively boosted sales of OxiPro's Amazon listings. I've highlighted a few examples of my work with OxiPro.
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