Get in touch
+ Creative director, London +

Most creative directors pick a side.

Brand
or
performance.
I don't.

I'm Hugo Hope-Wynne. I'm a london based creative director for consumer brands, and I own the whole output. Positioning. Identity. Launch. And the conversion creative that has to pay for itself.

Get in touch ↗
+ Selected work +

I'm a creative director in London. Head of Design at an Amazon agency, and I run my own studio alongside it. Brand identity one week. The product page that has to convert the next. Most people do one or the other. I've never seen the point.

Syptual
→
Brand, packaging, D2C site and Amazon content. Nine SKUs. UK top 100.
Rixus
→
A visualisation system for 1,400 SKUs. I built it, taught it, handed it over.
eVenturing
→
Head of Design. Every brand on the roster.
Branding
/01
Design Systems
/02
Performance Creative
/03
Ecommerce & Marketplace
/04
AI Production
/05
Product Photography
/06
+ Why me +

Anyone can show you nice work. I'll show you what it did.

View all work ↗
01
Owned end to end
Identities, packaging, campaigns and launches, carried from the first brief through to what ships, with one person accountable for the creative standard.
02
Measured on outcomes
incognito, conversion up 30% across 18 Amazon listings. OxiPro, £15k to £45k a month on new creative. Work that does not move a number is decoration.
03
Small team, large output
Designers briefed and directed across several time zones, working to AI pipelines and Figma systems that let a handful of people cover a roster of this size.
04
Built for volume
Several launches in flight at once, with feedback back in hours rather than weeks. The speed comes out of the system, not out of the craft.
+ In their words +

The people who had to live with the work.

Hugo has consistently gone above and beyond to create the right assets for incognito. He's been incredibly helpful, responsive to feedback, and always produces work to a very high standard. His support across our new imagery, premium A+ content and 3D renders has been invaluable. It's a real pleasure working with him.
Kim Wiseman
Brand manager, incognito
Hugo's team completely rebuilt our Amazon listings from the ground up including new 3D renders, pack shots, supporting images and premium A+ content. The improvement was immediate. The new 3D renders and pack shots alone increased conversion rates on our kombucha range by over 50%. The service has been top-notch from start to finish.
Ollie Warner
General manager, Lo Bros
Immediate spike in conversion. The design work was the best I have ever seen. Very on brand, conversion rate immediately jumped up, all in all, very impressed. Communication great throughout.
Joe Baldwin
Ecommerce manager, BullSnot