Background

Caffenu is an ecommerce business that manufactures and sells coffee machine cleaning products. Last year the businesses revenue exceeded £1.2m. Caffenu have a product catalogue of over 30 variations with a well established presence in the US, Canada, the UK, and EU markets. I worked with Caffenu for around 3 years. During this time I created various pieces of content for them including 3D renders and photography that were utilised to enhance, grow and optimise their Amazon product listings. Alongside creating digital assets for Caffenu, I also implemented a strategy of AB testing that resulted in exceptional sales gains.

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Strategy

The AB testing strategy allowed me test the efficacy of new content that myself and the greater team created. Over time this strategy allowed me to analyse trends in the data and pinpoint which aspects of content worked the best and resulted in the most purchases. This content was uploaded and tracked through Amazons 'Manage Experiments' dashboard. Alongside tracking the performance of the product visuals I created, I also provided full data analysis and creative direction for content that was produced by Caffenu's internal design team.

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The Content

You can see below some of the recent content that I created for Caffenu. Over the two year period that I worked with Caffenu, the content created was adapted, different strategies implemented and various design changes tested.

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The Results

For many of Caffenu's products I increased sales by well over 100%. These sales increases came without on-going costs meaning that not only sales were doubled for these products but profit too.

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