About the Project

I worked with the founder of a vitamin and supplement company called Physis. They were launching three products for a new sub-brand called Vita Burst. These products were a line of chewable vitamin gummies that the company created to explore emerging markets.

The company had absolutely no assets at all for the new sub-brand so required a full suite of services to create everything required to launch the brand from the ground up.

• Logo design
• Label/packaging design
• CAD data creation
• 3D rendering
• Graphics creation
• Video ad creation
• Ecommerce design

Project execution

Vitamin gummies are a new development in the supplements market and it is the fastest growing niche. New vitamin gummy products are being launched every day and the US vitamin gummy market is estimated to reach $30 billion by 2055. It was key to get this product line to market as quickly as possible, in order to secure the largest market share they could.

The product needed a contemporary logo that reflected the freshness of the product. Next step was to design the labels and create the print files. I had the completed labels analysed by a compliance expert and verified that they were ready to print.

To create the core assets for the brand, I opted for the route of 3D rendering over product photography in this case. This had the great advantage of allowing us to start producing the designs before the final labels had been printed or physical samples were in-hand, helping the client get their products to market faster.

Project gallery

The images below show some of the content that was produced for Vita Burst.