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About the Project
I worked with the founder of Pure Clear to create graphics that would be used for ads and their ecommerce channels. Pure Clear's hero product is the Active Filter Bottle. It has the remarkable function of removing viruses, bacteria and any other harmful contaminants that are found in water. It makes almost all water drinkable anywhere in the world.
- CAD data creation
- 3D rendering
- Graphics creation
Project execution
I used physical samples to create high precision CAD models for the filter bottles. These were used to create a series of renderings that can be used by Pure Clear anywhere they wish. These assets will be a great addition to the companies brand assets for future design work. Through the graphics I wanted to communicate the core benefit of the product and the connection the product has with nature. The text content and wireframe for the graphic was decided in collaboration with the founder, in order to create something that utilised the founders great understanding of his market and USP's.
Project gallery
The images below show the core renderings that were created for the client along with one of the graphics that were create.
Results
Delivered a 30% increase in average conversion rates across updated product detail pages. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, I helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.
All content that I produced for OxiPro followed a rigorous AB testing process. This allowed me to gain valuable consumer insight and create content that massively boosted sales of OxiPro's Amazon listings. I've highlighted a few examples of my work with OxiPro.
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