About the Project

Kung Fu Mama aims to bring variety to the instant noodle market buy providing a premium option that promises more taste and healthier ingredients. They have four product variations for their authentic Taiwanese noodle meal kits.

I worked with Kung Fu Mama to develop a set of assets that they could use as they grow the brand. Kung Fu Mama had recently created new designs for their labels. The goal was to create new visuals for this packaging and to extent their new branding style throughout their ecommerce presence. The result was a set of visuals and graphics for each of the four product variations.

• Product photography
• Graphics design
• Design for ecommerce

Project execution

It was agreed up-front that the brand needed a photoshoot to capture the core visuals for the brand. These would then be used to create a set of visuals and ad content. I kept in-line with Kung Fu Mama's recent branding developments and contributed to creating a cohesive identity.

Project Gallery

The images below show one of the four sets of visuals I created for Kung Fu Mama's Biang Biang noodle kit.